Carnival time for Larnaka and Pafos travellers as CTC-ARI Airports launches yet more ?Amazing Days? ? 15/09/09
Published: 15/09/09
Source: ?The Moodie Report
By Martin Moodie
CYPRUS. CTC-ARI Airports has announced the winner of the latest promotion in its high-profile ?Amazing Days,
louboutins? campaign at Larnaka and Pafos airports ? and launched an innovative new instalment called ?Samba Samba?.
Dubbed ?Bon Voyage?, the most recent promotion offered a VIP cruise to the lucky winner (and a partner) with entry via a ?35 spend in any of the shops or restaurants at the two airports.
The lucky winner was Charalambous Charalambous, picked from more than 150,000 entries.
Retail & Marketing Head Martin Mullen commented: ?Once again our Amazing Days promotion has proven to be extremely popular with our customers. In addition to the maritime feel that we created in the shops, customers had the opportunity to spin ?the life ring of fortune?, through which they could double or lose their entry tickets,
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?This created a fantastic atmosphere around the front of the shops. The total prize package had a value of about ?20,000 ? a real incentive for our customers to enter.
"We would also like to thank our partners in this promotion ? Austrian Airlines, who provided business class flights,
louboutins; Top Kinisis Travel, which provided the cruise and hotel; and Cyprus Airports F&B, which joined in the promotion in all F&B outlets."
CTC-ARI Airports said that ?Amazing Days at the Airport? has been developed to give customers something special when they travel ? and to make travelling through Larnaka or Pafos airport an exciting experience.
Since its inception, customers have had the chance to win trips to Las Vegas, Disneyland and Monte Carlo and now ? through Samba Samba ? to Rio de Janeiro.
Samba Samba, launched recently, aims to create a carnival atmosphere at both airports,
longchamp uk. The sixth in the ?Amazing Days' series, it has been designed to maximise penetration and customer spend in a novel way, through a partnership between all the airports' commercial operators.
Mullen commented: ?Given the great response from customers, we have continued with Amazing Days. We want to create fun and excitement for all our passengers and we feel that Samba Samba ticks that box.
?Having Samba music as passengers are passing through gives a really good feel to the promotion and connects nicely with the theme,
ghd hair straighteners. In Cyprus, our Amazing Days sub-brand is starting to become synonymous with travelling from the airport.?
The winning prize is a VIP trip to Rio Janeiro, business class flights, tours and stay at the JW Marriot 5 star hotel on Copacabana beach. Sponsors include Holiday Tours, Cyprus Airports F&B and Hermes Airports.
These key partners are also supporting the campaign by maximising communication to their customers and featuring the promotion on their respective websites.
Uniquely, any purchases made in any of the commercial areas in either Larnaka or Pafos airports will count for inclusion in the draw. For every ?35 that passengers spend in any of the retail or F&B outlets they will gain an entry ticket [customers can combine receipts from all outlets to maximise their chances],
Mulberry uk. So F&B customers who may have not previously visited the shops are encouraged to do so, and vice versa.
CTC-ARI Airports Ltd General Manager Danny Galvin commented : ,
longchamp bag?The launch of ?Samba Samba? is testament to the longevity of the ?Amazing Days at the Airport,
longchamp handbags? campaign.
?The carnival atmosphere in the terminals now is creating a feel-g