The media headlines say panic has ensued; it says businesses are holding onto their money… thinking there won’t be any left if they spend it all. Which is true – the media hype or the economic panic? Lately, when I visit my favorite restaurants and stores, there are still LOTS of customers there. So, where is the doom and gloom? If we’re not careful, we’ll let the media purported panic realize itself in our heads and our businesses abercrombie.

I know from my experience that businesses cut their marketing budget first when times toughen economically. To me, that is foolhardy. Budgeting for marketing is as necessary as the light bill – or payroll. In fact abercrombie milano, the way I have maintained growth has been to put my marketing expenses before the light bill or even payroll. Sounds scary louboutin? Well, try the contrarian theory. When everybody is doing one thing (and despite the belief they are doing the right thing, the situation doesn’t seem to be improving) do the opposite. If “everybody� is cutting their marketing hogan outlet, beef yours up. You’ll gain the lion’s share of your market, because your competitors, who are no longer marketing, are not going to be your competitors anymore!

But for those of you who are not convinced, I have culled together the main reasons why you should NOT promote in a tough economy (not!).

It’s a tough economy: We have thousands of businesses that are virtually unaffected by the current economic status because they continue to promote louboutin. According to American Business Media, history has shown that companies who either steadily continued or aggressively increased their advertising efforts during times of economic uncertainty experienced overall growth of their business at the expense of the competition hollister. The companies who focused on advertising also experienced continued growth past the period of economic uncertainty.

Money is really tight: That just means there will be less competition in the mailbox and every dollar you can spend will get better results. A recent study conducted by Penn State shows that “The greater the proactive marketing of a firm during a recession, the better its market performance and business performance.� Companies that “invest aggressively in marketing send a reassuring signal of confidence to concerned customers about their staying power and provide an incentive for customers to switch [suppliers] that they perceive as weak.�

Business is slow: This is a great time to capitalize on your competition. Advertising aggressively in an economic downturn can increase sales and market share over the competition. It can provide buyers with the feeling of stability within your company and can give you an opportunity to dominate the advertising medium.

True story – we have a client (remodeling company) that was freaking out about business. They thought they’d have to shut down it was so bad. They ordered a postcard campaign as a last-ditch effort and before it even got done they started booking work. Now they’re booked 2 months out. They’ve never promoted before – it has always been word-of-mouth for them.

I have never had to advertise: Times are different – today people are bombarded with advertisements competing for customers. Let’s look at just 2 statistics.

·The Radicati Group estimated that the number of emails sent per day in 2008 to be around 210 billion. (That’s means more than 2 million emails are sent every second.)

·Data Smog states that the average American encountered 560 daily advertising messages in 1971. By 1997 that number had increased to over 3,000 per day! That statistic today is significantly higher with advertising messages being sent via cell phones, pagers and wireless PDAs.

I used to send out 10,000 postcards a month. Then I quickly realized that if I wanted to grow I had to send more. I doubled that amount per month and my gross income doubled exac

The 27th International AIDS Conference will commence in Mexico City bringing with it members and participants from every corner of the globe and a new expanded vision unlike any previous AIDS conference,abercrombie soldes. Scientific research and various studies are continually performed across the globe and this conference will allow participants the opportunity to present,karen millen, hear and discuss all of these projects,mulberry. One of the key objectives of this particular conference is to have participants share knowledge on their particular area of expertise with the ultimate goal of increasing HIV/AIDS prevention campaigns and treatment across the globe,louboutin pas cher.



The conference has seven central objectives with an overall vision of promoting participants and organizations to take action while encouraging dialogue and a transfer of knowledge amongst all members. The first objective focuses on allowing all members to speak at length on any scientific study they lead or participated in and reflect on the findings,karen millen outlet, the lessons that were garnered and any things they would have done differently. The second objective will focus on making governments and leaders more accountable in their stated commitments to HIV/AIDS prevention and treatment,air jordan.



The third objective is to help elevate the knowledge of the many contributions that a worldwide HIV/AIDS campaign makes to various health,abercrombie, economic and social concerns. The fourth objective is to make this particular conference open to as many people across the globe as possible,louboutin, especially those people currently living with HIV or AIDS, those people who are at highest risk of contracting HIV (young adults,louboutin pas cher, women and girls) and researchers who have focused their studies on HIV/AIDS.



Coinciding with the fourth objective is the sixth objective which calls for the conference to reach a much larger audience than ever before. To achieve this objective,abercrombie, the conference will utilize web broadcasts of conference sessions to show to similar conferences taking place in other parts of the globe,mulberry outlet. The final seventh objective calls for a major initiative to increase public awareness of just how far-reaching the HIV/AIDS global campaign has become. Conference organizers hope to achieve this through increased media coverage.



The AIDS 2008 Conference has very ambitious goals and will do everything in its power to ensure the HIV/AIDS plight that continues to rage across the globe is never pushed to the back burner by governments,louboutin pas cher, researchers and the public eye.



For more information visit: 27th International AIDS Conference 2008 in Mexico City

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Most of the organisations in the present scenario have used business gifts to their advantage. Business gifts are simple items of utility that can serve you the right purpose if used in the right manner air jordan pas cher. These business gifts have proved their niche as a business tool and have showed what all they can do for a company mulberry outlet. There are certainly no doubts about the same as well. Despite business gifts being so beneficial for your business it is important that you use them with extreme care and caution. Just because these business gifts can serve you in so many ways you cannot take them for granted. It is important that you pick the right business gifts for your clients louboutin.

Business gifts that you choose for your organisation should be well chosen keeping into account the nature of your business and the kind of business that you cater to. Quite often businesses choose a business gift that is contradictory to the nature of their business hogan rebel. One must make sure that whatever corporate gift one zeroes in on should somewhat be in sync with the nature of the business. The gift should talk about the kind of organisation you are and the kind of products and services you provide.

Quality matters are a must when it is about business gifts. You might just go for the simplest promotional gift but make sure that is of acceptable quality hogan outlet. These business gifts aren air jordan?t just mere vehicles to endorse your business but also a reflection of the image of your business. A low quality business gift can hit the negative end of the image scale for your business. Make sure that the product you choose is at least of acceptable quality if not high on quality terms.

The tastes of your audience hollister france, budget constraints abercrombie, and other business gifts being used by your peers are some other things that if well considered could help you pick the right business gift. Your business gift should be in accordance with the kind of audiences that you cater to abercrombie milano. A business gift that is not as per the liking of the recipient fails to find any usage. The budget of your business should also be well considered while you are taking the big decision. Going overboard with your promotional budget with these business gifts does not make any sense.

The right business gifts can serve your business in a much more effective manner. Where as the wrong business gift could simply backfire. Thus it is important that you pick the right business gifts keeping all the above-mentioned factors in mind.
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Gareth Parkin is the co-founder of Ideasbynet abercrombie, the UK's largest online source of and company based in the north of England. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques louboutin. For more details on visit www.ideasbynet.com

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